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Posted October 31, 2013 by James Rhodes in Seasonal
 
 

Things retailers do to make you love their stores – and spend more



Holiday shopping can make you really feel frantic, while you sprint from store to shop, trying to locate the proper present for every person on your list. If you consider you&rsquore beneath pressure to attain in the course of the holidays, even so, just image how the retailers feel holiday season is frequently make-or-break for numerous of them. And they&rsquoll go to wonderful lengths to hold shoppers in stores, happily spending.

From sweet-on-the-feet industrial flooring to interactive item displays that incorporate sound and video, stores use a variety of marketing tools to make you really feel welcome, wanted, and generous during the holidays. As you&rsquore scouting for bargains this holiday season, maintain your eyes open for these five &ldquocome-hither&rdquo tactics employed by retailers:

* Fatigue-fighting flooring &ndash As you scurry from retailer to retailer, you possibly haven&rsquot deemed the toll that average shop flooring requires on your feet. Concrete floors, covered by carpet, tile, or vinyl, are common in retail settings, and they can contribute to foot fatigue. Savvy retailers understand that if your feet hurt, you&rsquore not probably to linger in 1 spot. By installing flooring with anti-fatigue properties, like ECORE&rsquos forest rx, retailers hope to hold shoppers much more comfortable. While the flooring looks like hardwood &ndash adding a touch of class in retail settings &ndash it&rsquos truly a revolutionary composite of vinyl sheet laminated to five millimeters of engineered, recycled rubber underlayment. It&rsquos more comfy underfoot, simpler to maintain clean, and quieter than tile and some carpet &ndash all of which adds up to a more pleasant environment for shoppers.

* Lights, camera, action! &ndash Taking advantage of new technologies, numerous retailers have added interactive video displays throughout retailers to entice shoppers to pause and understand a lot more about a featured product. Some employ touchscreen technology to engage shoppers whose interest is currently piqued by video and sound displays. Others have even added functions that interact with shoppers&rsquo smartphones, such as scannable barcodes that provide data or coupons to a user&rsquos telephone.

* An oldie but nonetheless a goodie &ndash For a whilst, division shops stepped away from the entire idea of free gift wrapping, but these days it&rsquos back in a massive way. From massive department retailers to mom-and-pop present shops, retailers have rediscovered the worth of delivering this service to customers. Cost-free present wrapping is a relatively low-cost service, but it&rsquos hugely useful &ndash each to time-pressed customers who appreciate the comfort, and for retailers who are in a position to hold shoppers in-shop a bit longer even though wrapping takes spot.

* The way to a shopper&rsquos heart &ndash Yet another tried-and-accurate holiday enticement is food and beverage. You might count on to locate samples in a grocery retailer or wine shop, but enterprising retailers know refreshments are welcome, regardless of what product they&rsquore promoting. Throughout the holidays, clothing shops to hardware shops discover their way into shoppers&rsquo hearts through their stomachs, serving a variety of treats that variety from specialty candies offered for sale in the store to holiday cookies, cider, or hot chocolate.

* Y&rsquoall come back now &ndash No matter how delightful your shopping experience, at some point you&rsquore going to leave the store. Wise retailers use a variety of tactics to encourage you to return yet another day &ndash from handing out coupons for future discounts at the cash register when you verify out, to &ldquogreeters&rdquo who also bid you a fond farewell on your way out the door. Marketers know that if they can leave you with a constructive feeling and a reason to return, you&rsquore considerably far more probably to shop in their store once again.

Of course, retailers have several ways to draw customers into their shops. And as the holidays arrive, they&rsquoll be adding incentives like these to make sure shoppers take pleasure in their time in retailers far more &ndash and hopefully invest a lot more due to the fact of it.


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James Rhodes

 
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