Six ways to use social media in your job search
Resume? Check. Cover letter? Verify. Now you&rsquore ready to start that job search, right? Wrong. There could be some really important issues you&rsquore forgetting about that could substantially improve your job search.
Presently, job searches involve much much more than just submitting hundreds of resumes and cover letters. &ldquoToday&rsquos job search demands a method that makes use of social media as properly as conventional cars,&rdquo says Wendy Wagner, career solutions director for The Art Institute of Fort Lauderdale.
According to a 2012 Jobvite survey, 92 percent of U.S. firms use social networks to locate talent, with LinkedIn the most well-liked. &ldquoMake confident you have a social media method to augment conventional techniques such as face-to-face networking and informational interviews,&rdquo says Lyndsay Cooper, career solutions director for The Art Institute of Tennessee-Nashville,  a branch of The Art Institute of Atlanta.
Wagner and Cooper supply the following guidelines to give yourself an edge in your job search.
* Brand consistency. Make sure your profile is expert and reflects the job you&rsquore seeking for across all social media platforms. Ensure your privacy settings are secure (specially on Facebook). On LinkedIn, make confident your profile is complete such as expertise and suggestions. On Twitter, hyperlink to your internet site, weblog or on-line resume. And don&rsquot neglect Pinterest, YouTube, Google+ and Foursquare.
* Know your audience. Your audience in Facebook is diverse from your audience in Twitter or LinkedIn. Make confident your updates reflect that. On LinkedIn, share articles and blogs on market-associated subjects. On Facebook, post more personal (but not also detailed) updates to remind your close friends that you&rsquore in the job marketplace.
* Be proactive. Use social media to connect with recruiters, employers and employees of companies you&rsquod like to operate for. Join &ndash and participate in &ndash organizations, groups and blogs in your industry or alumni groups. Turn out to be an business expert or believed leader.
* Investigation. Use social media to develop your target list of companies, then research those firms and their personnel. Use hashtags on Twitter to locate jobs. For example, if you are interested in style, search #fashionjobs.  Web sites like Technorati or Twellow let you search men and women&rsquos bios and the URLs in their bios you can very easily uncover, comply with and engage crucial personnel of those businesses so they get to know you ahead of you strategy them for a job. Prepare for a job interview by using social media to analysis the interviewer and locate common topics to break the ice.
* Network on-line. Expand your network and engage other individuals with comparable interests by posting, sharing/forwarding, tweeting and retweeting relevant articles and blogs. This raises your on-line profile, and encourages others to do the same for you. Twitter operates properly for this.
* Know your on-line profile. Google yourself and make confident what you see is what you want it to be. Go to Klout.com so you can see your &ldquoklout&rdquo score, which reports how influential and engaged you are across platforms. Yet another excellent internet site is wefollow.com, a Twitter directory organized by shared interests or categories. Customers can add themselves to the categories that best fit their interests.
Right now, employers use LinkedIn, Twitter, Facebook and other social media to determine, recruit and check out new staff. The Web has helped level the job search playing field by supplying access to resources that enable you to determine and prepare for profession opportunities. But it&rsquos also presented employers access to much more talented job candidates. A intelligent social media approach can support you stand out and land the job you seek
For much more data about The Art Institutes, go to www.artinstitutes.edu.