Posted June 4, 2013 by Jennifer Kane in Business

College career services go social to connect students and employers

College students need little encouragement to use social media to interact with their classmates, family members and pals, but several are nevertheless leery of using the platforms when it comes to searching for employment.

Only 20 percent of college career center experts felt students had been enthusiastic about employing social media as part of their job search method, according to the Profession Solutions Use of Social Media Technologies survey, carried out by the National Association of Colleges and Employers (NACE) on behalf of the Profession Advisory Board, established by DeVry University.

&ldquoNinety percent of all career services departments now use social media platforms to target their students and supply them with career info,&rdquo says Ed Koc, director of strategic and foundation investigation, NACE. &ldquoBut we aren&rsquot seeing students use these readily offered tools for specialist networking.&rdquo

This obtaining underscores the fact that students aren&rsquot accessing important sources of college career services that may truly support them move their job searches forward.

The new investigation also indicates that while college career services are increasingly turning to social media to communicate with students, they haven&rsquot yet identified the appropriate mix of info and dialogue to actually engage them.

&ldquoWhile college career services have come a extended way in embracing social media over the previous five years as a tool to communicate with students, there is nevertheless area for improvement,&rdquo says J.T. O&rsquoDonnell, career strategist, workplace consultant and Career Advisory Board member.

For instance, 38.9 % of career centers participating in the survey expressed disappointment with the fact that the level of student engagement didn&rsquot increase soon after instituting a social media presence.

&ldquoCareer centers that implement a strategic strategy to their social media efforts &ndash those that produce and distribute meaningful, timely content material across channels are going to see an uptick in student engagement,&rdquo says O&rsquoDonnell.

Furthermore, the Profession Advisory Board gives the following tips for college profession services departments to better connect with students by means of social media:

1. Invest in becoming social savvy &ndash In order to engage successfully with college job-seekers, career solutions specialists need to have to recognize social media as effectively the students they serve.

The NACE/Career Advisory Board survey showed that only 25 % of career solutions professionals obtain university-sponsored social media instruction regardless of the reality that they give social media guidance to students. Colleges should invest in social media coaching for profession services specialists to make positive they can keep ahead of the curve.

2. Realize the goal of every single platform &ndash Profession centers need to construct on the web communities that appeal to distinct audiences and must choose their channels appropriately. Maybe, Facebook is reserved for present students only, whereas LinkedIn is employed to produce a bridge in between students and alumni. Students will tune out if what you&rsquore saying isn&rsquot relevant to them and won&rsquot hear you if you&rsquore not exactly where they are. Make certain you customize your approach for social media. All platforms are not alike.

three. Offer timely news &ndash Profession solutions experts are focused on tracking the economic climate and present job market. This info is extremely helpful to students and can support them concentrate their efforts as they seek employment. Supplying students with &ldquonews they can use&rdquo via social media will make career solutions a valued employment resource.

four. Solicit student feedback &ndash Career centers require to know if students like what they are hearing. While social media metrics can offer essential data on traffic, sentiment and engagement, students should be encouraged to give direct feedback on career services social media channels to indicate what they like and dislike.

For added guidance and to study the complete survey, check out: careeradvisoryboard.org.

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Jennifer Kane