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Posted November 21, 2013 by Jennifer Kane in Community
 
 

Can your morning cup of joe make the world a better place?



Can&rsquot begin your day with out a cup of coffee? You&rsquore not alone 63 % of adult Americans drink coffee every day, according to the 2012 National Coffee Association&rsquos National Coffee Drinking Trends study. All these cups of joe, even so, can do more than give Americans the increase they need to have to wake up. They also have the prospective to assist coffee farmers around the planet.

A growing quantity of Americans are embracing Fair Trade, which gives farmers a fair cost for their crops, resulting in a greater high quality of life in their communities. Fair Trade rewards a lot more than 1.two million households in 70 creating nations all through Asia, Africa and Latin America, according to Fair Trade USA &ndash a leading Fair Trade certification organization. The majority of Americans (74 %) believe it&rsquos important to acquire products that are priced to compensate producers fairly, however only one particular-in-five Americans (18 %) are acquiring Fair Trade routinely, according to new research from Fair Trade USA.

Fair Trade outcomes in good quality items, due to the fact when farmers are paid a lot more, they can invest back into the quality of the merchandise they generate. &ldquoMore and more people are buying at their local farmers&rsquo markets, since they want top quality products, and want to know exactly where these products come from and that they are grown or developed in socially and environmentally responsible ways. Fair Trade is like a global farmers&rsquo market &ndash it extends these same values to items that aren&rsquot grown locally,&rdquo says Lindsey Bolger, vice president, Coffee Sourcing & Excellence for Green Mountain Coffee Roasters, Inc. (GMCR). GMCR purchased far more than 54 million pounds of Fair Trade Certified (TM) coffee in 2012, making the organization the largest purchaser of Fair Trade Certified coffee in the planet.

In addition, via the neighborhood improvement funds that are generated by Fair Trade purchases, farmers and their families can assist address other neighborhood needs, such as enhancing roads, constructing health care facilities and guaranteeing access to education for their children. &ldquoPurchasing Fair Trade items is a basic choice that can make a big distinction in coffee communities around the world,&rdquo says Bolger. In 2012 alone, GMCR&rsquos Fair Trade Certified coffee purchases contributed to much more than $ ten million in Fair Trade neighborhood development funds.

Fair Trade Certified products incorporate tea&nbspand herbs,&nbspcocoa,&nbsprice,&nbspvanilla,&nbspsugar,&nbspflowers, fruit, wine&nbspand&nbspapparel. Coffee&nbspis the most well-known&nbspFair Trade&nbspproduct in the U.S. and is a great model for how Fair Trade can advantage each farmers and consumers. Several coffee farmers are small landowners in remote places and lack access to credit, so they are vulnerable to middlemen who provide cash for their coffee at a fraction of its value. Fair Trade means these farmers obtain a fair cost for their beans, which they can invest back into the quality of the coffee and the well being of their communities.&nbsp

Finding Fair Trade Certified merchandise is less difficult than most shoppers believe. Several well-known coffees are obtainable as Fair Trade Certified blends and Green Mountain Coffee (R) delivers one of the biggest selections of Fair Trade Certified coffees in the U.S. This contains a single of the brand&rsquos newest coffees, Three Continent Blend, which combines the flavors and aromas of three continents (South America, Africa and Asia) in one harmonious Added Bold blend. &nbsp

To learn a lot more about Fair Trade, check out GreenMountainCoffee.com.


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Jennifer Kane

 
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